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As a loan officer, marketing is a key part of what you do to reinforce your role as a resource for current and potential customers and partners. But these days, borrowers have endless options, and it’s up to you to stay in front of them through various marketing tactics.
That's why we've created this eBook to help you:
- Derive marketing goals from your business goals,
- Create and use several types of marketing content like blog posts, images, and videos,
- Develop a manageable social media schedule,
- And repurpose marketing content for in-person applications like events and open houses.